The unit aims at introducing its objectives, events, programmes, plans and achievements to the public.

The College aspires to rank a leading position on the local and international levels.

The college's academic and administrative programmes as well as scientific research and community service are built on high quality standards. Therefore, the college depends on the following principles:

• Partnership: The unit's belief in partnership springs from building relationships with other centers and departments. It also allows the working staff to contribute in planning, execution and feedback.
• Transparency: The unit believes in its unique experience on the local level and deems it important to have its website as a reference to the national and international universities.