The Public Relations Department plays a significant role in the College, bearing overall responsibility for building and developing the College's image through its media work, research, planning, communication, and the organization of the various events, projects, and programs that serve the College and its internal and external audiences.
In its work, the department draws on a broad network of relationships it has built across many levels in recent years.
Since its establishment, the College has achieved and maintained excellence in its academic and institutional work, enabling it to build partnerships with the local and international community and to become a beacon of innovation in the region.
The Public Relations Department also encompasses the Field Training and Employment unit, which offers a field training program that prepares students of different specializations for the labor market.
The Role of the Public Relations Department in Serving the College
The department shapes and develops the College's image among its diverse audiences - students, staff, and the institutions and individuals of the city, the nation, and the international community. This entails building a positive reputation for the College and addressing any challenges that may hinder that image, through communicating with the College's audiences, meeting their needs as far as possible, organizing events and activities, and strengthening cooperation and understanding with institutions across their various local and international fields.
Vision and Mission
Vision
The department seeks to safeguard and develop the College's image in a way that reflects its achievements and successes, by understanding the needs and aspirations of its internal and external audiences and earning their trust, support, and backing. It believes in well-studied efforts - grounded in research, study, and analysis - to strengthen communication between the College and its community.
Mission
The department works to deepen public conviction and trust in the College's message, serving as the link between the College and its internal and external communities. It does so through diverse efforts in journalism, radio, television, electronic media, publications, newsletters, conferences, seminars, exhibitions, lectures, workshops, and a variety of curricular and extracurricular activities, in addition to taking part in cultural, social, scientific, and educational events at all levels. It also strengthens cooperation with public, private, and civil society institutions, and reinforces the relationship between the College and its academic and administrative staff and its students, both during their studies and after graduation.
Objectives
- Build a strong, positive reputation for the College.
- Deepen students' sense of belonging and pride in their College.
- Strengthen the confidence of the internal audience (students and staff) in the College.
- Earn the trust of the external audience by deepening understanding and cooperation in various fields.
Key Tasks and Services
- Organizing activities: conferences, lectures, workshops, and video conferences.
- Organizing scientific exhibitions.
- Screening documentary and feature films.
- Holding special ceremonies (honoring, graduation, and memorials).
- Preparing project proposals.
- Representing the College at official activities, meetings, and events.
- Serving on the College's committees and in civil society organizations.
- Issuing newsletters and publications.
- Updating and maintaining the College's website.
- Training students and graduates who wish to train.
- Communicating with the press and media, including social media.
- Preparing for press conferences.
- Providing media coverage of activities.
- Providing information about the College.
- Coordinating visits by international delegations.
- Coordinating school visits.
- Promoting the College locally, regionally, and internationally.
Media
The Media Unit provides media coverage of the activities held at the College to strengthen engagement with the various media outlets. It publishes the College's news in print, audio, visual, and electronic media; prepares news reports on the College, its centers and facilities, students, academic staff, and curricular and extracurricular activities; and invites media outlets to cover conferences, seminars, workshops, press conferences, and exhibitions. The unit also photographs, documents, and archives events, and keeps an electronic archive of news published in the press.
Publications
Through its publications, the unit engages with the College's internal, local, and external audiences, introducing them to the College's activities, news, and development. Its regular publications include:
- The Annual Graduation Book: includes the speeches of the ceremony's official speakers; the names and photographs of the College's board members and its administrative and academic staff; and the graduates listed by department and academic program, along with the number of the year's graduating class.
- The Student Guide for High School Graduates: issued annually and distributed to students wishing to enroll, covering the regulations for the diploma, the credit hours and programs for each specialization, and general information about the College.
- Hisham Hijjawi College and An-Najah National Community College Brochure (in Arabic): a booklet summarizing the College's founding and development, its programs, scientific centers, and facilities, distributed to visitors.
- Bulletins for High School Students: issued annually and distributed to high school students in their schools across the governorates of the West Bank, covering the College's academic programs and departments, registration requirements and procedures, and information on available grants and loans.
- Introductory Flyers for School Students: issued and distributed to school students who visit the College, providing key information about the College, its academic programs, recent developments, and current projects.
Events and Visits
The College continually organizes curricular and extracurricular events for their important role in strengthening social communication, developing skills and experience, and networking between the College's students and community institutions, in the belief that community partnership contributes to sustainable development. Among these events:
- Scientific Conferences and Workshops: the unit organizes many scientific conferences and workshops in the humanities and sciences to support technical education and academic exchange among participants.
- Scientific and Artistic Exhibitions: the unit organizes technical and professional exhibitions and welcomes institutions and companies to hold their exhibitions in the College's theater and halls, given the cultural, educational, and scientific role exhibitions play in raising students' awareness.
- Delegation Visits: the College receives its guests and visitors throughout the year to broaden cooperation and introduce them to its academic programs, projects, laboratories, workshops, and centers.
- School Visits: the College welcomes school visits from across the country. In direct coordination with the directorates of education, it annually hosts hundreds of public, private, and UNRWA school students from across the West Bank and the 1948 territories, giving them an opportunity to learn about the academic programs and admission requirements and to engage directly with the study environment - its laboratories, workshops, research centers, libraries, theaters, sports halls, and exhibitions - in addition to receiving advice and guidance before enrolling. The College also sends its representatives to meet students in their schools to provide guidance and prepare them for college life.
Through these efforts, the Public Relations Department serves as a vital link between the College and its community, promoting academic excellence, fostering partnerships, and enhancing the College's contribution to sustainable development.
Staff
Asad Numan Asad Awad
Administrative Officer
Khaled Abed Mohammad Bani-Mufleh
Administrative Officer