This specialization aims to open new job opportunities for Palestinian youth at a time when the ranks of the unemployed have become crowded with graduates of traditional disciplines. It opens new horizons for them at the local and regional levels by qualifying graduates and equipping them, both theoretically and practically, with communication skills and conventional and electronic commercial and marketing skills, using the latest computerized software, the internet (the World Wide Web) and social-media networks.
Graduate Qualifications
- Familiarity with the cognitive, intellectual and practical components of the marketing and e-commerce field.
- The ability to assert oneself and compete in a business world that has grown more complex and competitive since the emergence of e-commerce.
- Mastery of the core skills required in marketing and e-commerce, such as selling products online, standard marketing, working with networks, basic accounting, and designing and implementing software applications.
- The ability to be creative and innovative in business management and marketing.
- Skill in using information and communication technology and applying it in business management.
Job Opportunities
- Electronic customer relationship management.
- Managing internet content and social networks.
- Marketing analysis of websites.
- Managing electronic advertising campaigns.
- Electronic product management.
- Electronic promotion management.
- Marketing and sales management.
- Brand design and management.
- Freelancing and launching entrepreneurial ventures.
- Advertising, promotion and direct marketing.
- Marketing through social media.
- Specialized-sector marketing and procurement and distribution management.
- Field sales representative.
Study Plan and Course Descriptions
Study plan and course descriptions for the Marketing and E-commerce program.